Road Cost

Hebrew, 2020


Road Cost was an experiment conducted at Kayma Labs for the Israeli Ministry of Finance about the feasibility and consequences of implementing congestion tax in the Tel - Aviv metropolitan area. The experiment used tools unique to Kayma such as a dedicated location app for data collection, cross referencing with other data bases and a social user acquisition campaign. The experiment results were presented in a website I coded and designed that used geolocation data on a map to show the experiment's process and results.

Tools Used: Mapbox,, Webflow, After Effects + Bodymovin, JavaScript / HTML

See the project's documentation below

Full Experience